Challenge A major international charity organization underwent a brand refresh initiative to support its 5-year strategic outlook. Research was required to assess the overall resonance and comprehension of each of the components of the brand refresh with the organization’s stakeholders.…
Challenge To reach fundraising goals, a major hospital foundation needed to identify ways to increase donations among groups who are traditionally less likely to donate, while increasing the amount given by their existing donor base. To do this, research was…
Challenge East Indian and Chinese people are less likely to register to donate their organs than others, To meet aggressive registration targets, The Strategic Counsel was engaged to undertake a comprehensive program of research. The client wanted to better understand…
Challenge An important part of ensuring the success of the YMCA’s strategic plan is raising the level of awareness and familiarity of the GTA among the region’s residents. At the same time, the YMCA is in a highly competitive environment…
Challenge Three potential advertising concepts were developed for a national campaign. The national charity needed to understand which concept best communicated its brand positioning and garnered the strongest emotional connection from the audience. Solution Qualitative research was employed across the…