Challenge A national postal organization was struggling to identify key communications messages to specifically target small and medium size business. It needed a solution that would help them pinpoint messages that would resonate and drive sales. Solution To address this…
Challenge A large North American bank believed it was mismanaging the customer experience in its mortgage acquisition process and losing ground to the competition. The client needed to make a business case to executive management to support the need to…
Challenge A multi-national financial institution needed to move from traditional market research to a more useable management tool while still retaining the integrity of the research. The organization had been conducting an annual study around its brand health, and was…
Challenge To reach fundraising goals, a major hospital foundation needed to identify ways to increase donations among groups who are traditionally less likely to donate, while increasing the amount given by their existing donor base. To do this, research was…
Challenge East Indian and Chinese people are less likely to register to donate their organs than others, To meet aggressive registration targets, The Strategic Counsel was engaged to undertake a comprehensive program of research. The client wanted to better understand…
Challenge A national US provider of indoor recreational facilities was facing increased competition from a wide range of providers. These new entrants to the market did not adhere to the same safety practices as our client to protect guests. Our…