Challenge A telecom giant wanted to close a sustained gap versus a key competitor in the “likelihood to recommend”(LTR) category. Solution We identified what the competitor was doing consistently right in the client’s home market. We used advanced analytics, Shapley…
Challenge Digitalization of health care practices requires a simultaneous understanding of public comfort levels with digital solutions, perceived value, and awareness of the specific nuances associated with the application of technology in the patient-provider-system relationship. Solution Research would support the…
Challenge A heath care association wanted to enable members to share and discuss best practices, challenges, and potential changes in the delivery of the primary care. Moreover, they wanted to engage in a conversation about role of the association and…
Challenge Atlantic universities face a looming shortage of students. While the number of 18-year-olds is dropping across Canada, the decline is most sharply experienced in Eastern Canada. Given the shrinking youth population, universities need to sharpen their recruitment messages and…
Challenge Engineering needs more women. Although the number of female engineers has increased in the past several decades, it is still far too low. With the backing of a major utility, four universities partnered to help increase female students’ awareness…
Challenge A large Canadian university with alumni living across Canada wanted to deepen alumni engagement. Prior quantitative research revealed that its Net Promoter Score among alumni was well below the university’s peer set. Our client wanted to understand how it…
Challenge The development of a wide range of post-secondary pathways means that more students are seeking to enhance their education by transferring between institutions to continue their learning journey. Supporting students through this experience required creating a user-centric system for…