Our Segment Intelligence Reports are designed to provide clients with deep insights into new or specialized categories, markets, or consumer segments in an affordable and time-efficient manner.
New Canadians Report 2025
This report is a comprehensive insight source on what New Canadians are thinking, doing and buying. It focuses on permanent residents who arrived in the most recent 5-year period (2019-2024) – individuals and families who are here to stay and are shaping Canada’s future.
With New Canadians continuing to drive household growth in Canada, this report is essential reading for organizations seeking to pinpoint opportunities and build meaningful connections.
Key areas covered in this research are:
- Top-of-mind concerns, quality of life perceptions, and priorities in the first few months to a year in Canada
- Platform and media use consumption habits, including TV, radio, streaming, and social and messaging platforms like TikTok, WhatsApp, and WeChat
- Insights into the role of social media creators and influencers in helping newcomers adapt and make brand choices
- Financial and telecom choices, including current banks, insurance companies, wireless, and credit card providers
- Shopping and brand engagement, including grocery behaviours, loyalty programs, and ad recall
- Full demographic profile
Organizations in banking, retail, telecom, government, sports, and CPG sectors will find actionable insight in this data-rich syndicated study, among others. Deliverables include a 100+ page report, a customized Power Page focused on your sector, and a presentation.
[Published April 2025]
Future of Online vs. In-Person Learning: Impact on Campus Environment
This report explores the impact that hybrid learning is having on students’ attitudes, including preferences for on‑line versus in‑person learning and impact on frequency of campus visits.
Key areas covered in this research are:
- Profile of classes taken including method of instruction, class load and integrated learning component
- Factors that most impact students’ coming to campus, what contributes to the on-campus experience, and time spent on campus
- Contributors to the overall relationship to their post-secondary institution
- Strategies for ways that hybrid learning can be better integrated and how it can enhance the learning experience of students
Post-secondary administrators, those involved in curriculum planning, government stakeholders responsible for education and faculty representatives should all read this report. Report deliverables include a 48-page PowerPoint presentation deck and an optional online presentation of results.
[Published September 2024]