An experienced marketing professional and MBA before making the jump to marketing research, Donna bridges the gap between marketing strategies and consumer insights through research. She brings valuable marketing-side perspective to projects as well as deep subject matter expertise in a wide range of sectors.
Donna gained extensive experience in advertising agencies and held various marketing roles in the financial services and media sectors before transitioning to her career in research. Calling on that experience, she particularly enjoys working with creative testing and messaging projects to draw out the nuance that makes all the difference to a winning execution. Leveraging her time spent in marketing roles, her particular areas of research expertise include Voice of Customer and Customer Journey work, often with hard to access B-to-B stakeholders. She has worked extensively in telecom, digital media, packaged goods, insurance, financial services and aerospace sectors.
Donna has over a decade of experience interviewing individuals from diverse cultural backgrounds, helping clients across a wide range of product categories gain insights to drive growth within newcomer and ethnic segments. As a bilingual project lead, she has expertise in navigating consumer sentiments and marketing challenges in both English and French Canada.