Judy Tsui | The Strategic Counsel

Judy is one half of our Data Processing Dream Team. Together, Judy and Naomi lead our field operations and data processing services with the unwavering principles of data integrity, accuracy and timeliness. They deliver quality every time.

Both Judy and Naomi have been with the firm since our beginning in 1995. Together, they oversee data collection, processing, analysis and quality assurance functions for all TSC studies. They are an integral link between field operations and research consultants, ensuring the absolute quality and integrity of each project’s core data.

What’s your passion, Judy?

I like data forensics and building a framework that defines the research. My logical mind naturally gravitates toward solving problems. I thrive in addressing new and different challenges. Above everything though, I am obsessed with precision. When it comes to the data, integrity and accuracy is key.