Kaan is an experienced research professional who brings his passion for understanding consumer attitudes and choices to both custom projects and the design of forward-looking market insight reports and syndicated studies.
Prior to joining The Strategic Counsel, Kaan was founder of Solutions Research Group (SRG), a highly-respected research consultancy that built its reputation in the media, technology, and telecom sectors and was active for over 25 years in the market. During that time, Kaan worked with leading companies in all major sectors of the Canadian economy, ranging from financial services, insurance and consumer packaged goods to retail and technology. In the U.S. market, he partnered with the leading U.S. video and content companies for over 15 years as part of a major syndicated tracking study.
Kaan started his career as a research consultant at Decima Research (now Nielsen). He received his MBA from the Schulich School of Business. He is a past board member with the CAMH Foundation, supporting Canada’s largest mental health and addiction teaching hospital.